Reports show that checking email is the #1 activity on the internet with 94% of internet users getting online for this reason alone. This means that email actually surpasses social media usage and online searches. Email marketing’s power comes from its ability to break through cultural, generation, and class barriers. Its effectiveness for marketers lies in its ability to target a specific audience while providing a steady return on investment.
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There is one key component behind every successful marketing campaign — good…