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A new year always feels like a great time to hit the reset button. That is until we turn the page on the calendar and already start to feel behind!
Whether you’re working on building your personal brand, drawing an updated business development blueprint for your business, or even still trying to tackle that marketing to-do list from 2019 — our team is here for you. We put together a list of top marketing trends for 2020. Pick the trends that resonate most for you, and create a plan to take steps toward your goals.
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There is one key component to a successful marketing campaign — solid content. Some businesses prefer traditional outbound marketing campaigns such as advertisements while other businesses utilize blogs or e-newsletters to promote their brands. One thing is certain however, correctly curating your content on your preferred platform can be beneficial and delivering at a balanced pace is often preferred by consumers because it doesn’t come off as intrusive or product-pushing.
In this video, mConnexons CEO + Principal Strategist, Julie Holton talks about how to create quality content.
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Social media plays an essential part in many of our lives on a daily basis. According to Forbes, “As of January 2018, there are 4.02 billion internet users around the globe – that’s 53% of the world’s total population.” Of those users, 3.2 billion, or 42% of the population are active social media users.
These same users develop into consumers, using these platforms as a source for information and products. Understanding the true power of social media marketing is essential to a successful marketing strategy and every business owner and brand marketer should offer a variety of ways to organically reach these consumers. In a world of data and algorithms – social media marketing is the true power and that is why social media marketing is a top marketing trend for 2019 and an important part of our marketing trends video series.
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When it comes to writing trends, we have two big buzzwords for you: Humanize and Alexa. While these may seem like opposite trends, more and more businesses are finding out how vital relatability and accessibility are to increasing your client base and creating lasting customer loyalty. That’s why humanizing your content and utilizing voice search are part of our digital marketing trends to watch in 2019.
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Have you ever received an email that was just so "you" you couldn't believe it? Whether it was filled with the perfect books to read on your upcoming vacation, or the best outfits for your summer full of weddings, it’s likely that you happily clicked the "browse now" or "get this" button. That's a highly targeted, automated email, and it's part of our next trend to watch in 2019.
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In 2015, Matthew Tyson of The Huffington Post wrote that millennials, "are not moved by flashy ads, big promises, and the ‘wow’ factor. They want authentic messages, authentic brands, and authentic interactions.”
Four years later, millennials have maintained huge buying power. They crave emotional connections and will look for this connection when deciding between brands. This is why a focus on authenticity in design is a top marketing trend for 2019, and is an important addition to our marketing trends video series.