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You’ve likely heard the term before: thought leadership. But don’t be fooled - this popular phrase is so much more than another trendy buzzword. Thought leadership is a critical component of successful marketing, not only to establish you as an expert and authority within your industry, but also to build and strengthen your brand. As a thought leader, you can effectively engage others, change perceptions, and even create a following. This trusted following will become a base of loyal customers that will provide an element of credibility and a depth of understanding for the rest of your marketing efforts. In other words, thought leadership is the building block for any successful, authentic marketing campaign.
At mConnexions, we Celebrate International Women’s Month Every Month
Blog by Katie Frankhart, mConnexions Writer
Throughout my career, I’ve been privileged to have mentorship from brilliant female leaders who show me what I am capable of, and who give me the power to explore and understand myself as a woman and a professional. Working alongside strong women has taught me a lot about the relationship dynamics it takes to be empowered and successful, both in and outside of the workplace.We love hearing stories from entrepreneurs on how they got their start. Some grow up dreaming of owning a business. Some spread their wings later in life, in search of freedom and flexibility. And some start out in their mom’s high heels and “reporter” trench coat!
“My mom would tell you that even as a little kid, I was walking around in her high heels and trench coat, out there reporting on the news in our backyard!” said Julie Holton, Principal Strategist + Owner of mConnexions. “But, there is freedom and flexibility in what I am doing now. I am able to pick and choose whose stories I am telling, and I am able to get creative in how I tell those stories… I think it is always something that is going to be part of what I do, and I am just excited to be able to do that for clients and business that are in some way giving back.”
Watch the full video of Julie sharing our mC story with Paul Schmidt of UnoDeuce Multimedia here:
We’ve all heard the age-old adage, money can’t buy happiness. Yet, we seem to always be in pursuit of both: money and happiness.
Cold, hard cash means we can buy bigger, better, and more. We try to keep up with the Joneses and the Kardashians. We expect earnings to grow, profits to rise, and productivity to soar. All, in the quest to make a buck.
And yet, for all the times we each say, ‘money isn’t everything’, there may actually be something to it. Could money actually buy happiness?