We're definitely not in January anymore, Toto!
Remember back in January when you…
A new year always feels like a great time to hit the reset button. That is until we turn the page on the calendar and already start to feel behind!
Whether you’re working on building your personal brand, drawing an updated business development blueprint for your business, or even still trying to tackle that marketing to-do list from 2019 — our team is here for you. We put together a list of top marketing trends for 2020. Pick the trends that resonate most for you, and create a plan to take steps toward your goals.
We’re winding down the year with a few of our favorite things —…
If your Instagram numbers have taken a hit, you’re…
You’ve likely heard the term before: thought leadership. But don’t be fooled - this popular phrase is so much more than another trendy buzzword. Thought leadership is a critical component of successful marketing, not only to establish you as an expert and authority within your industry, but also to build and strengthen your brand. As a thought leader, you can effectively engage others, change perceptions, and even create a following. This trusted following will become a base of loyal customers that will provide an element of credibility and a depth of understanding for the rest of your marketing efforts. In other words, thought leadership is the building block for any successful, authentic marketing campaign.
As the weather warms up and the days become longer, most of us want to ditch the office early to spend time in the sun. Before you fall victim to summertime procrastination, consider this: you could use this time instead to get ahead, while your competition takes a break. This doesn’t mean that you have to miss out on summer fun. If you use your time efficiently, you’ll enjoy the summer more — knowing that your business is on track.
As we head into Q3, now is the perfect time to run a progress report on your business. What’s working, and what needs to be tossed?
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Social media plays an essential part in many of our lives on a daily basis. According to Forbes, “As of January 2018, there are 4.02 billion internet users around the globe – that’s 53% of the world’s total population.” Of those users, 3.2 billion, or 42% of the population are active social media users.
These same users develop into consumers, using these platforms as a source for information and products. Understanding the true power of social media marketing is essential to a successful marketing strategy and every business owner and brand marketer should offer a variety of ways to organically reach these consumers. In a world of data and algorithms – social media marketing is the true power and that is why social media marketing is a top marketing trend for 2019 and an important part of our marketing trends video series.
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It's 2019 and the "new" year is in full swing. The weather is finally warming up, the sun is shining, and your businesses might be thinking about new beginnings. Spring is the perfect time to take on new challenges and embrace opportunities to grow your business. In fact, it's a great time to look at the goals you set for 2019, evaluate your progress, and determine how the latest trends in digital marketing can help you reach new customers, land new sales, and make a big impact in the coming months.
Algorithm is the intimidating concept that we all love to hate! It seems that every time we adjust our strategy, another social media platform is making changes to its algorithm. But like it or not, we have to play by the rules for each platform. As much as we hate to admit it, well-written content is not always enough. Social media trends are constantly changing, as are the algorithms that determine everything from the best times of the day to post, to who really gets to see your content. You can’t win if you don’t play by the rules, so in this blog, we’ll look at key trends and algorithm changes for Facebook and Instagram, and explore how to use analytics to improve your strategy.
After meeting someone for the first time, have you ever said how great it is to finally put a face to the name? Just as those encounters create a personal relationship, we are going to help you put a “face” to your name on social media, by offering tips on how to build your brand online.