Giving Tuesday is one of the most impactful days of the year for nonprofits worldwide. But what happens if it sneaks up on you, or you’re still refining your strategy? No worries—we’ve got you covered with practical, actionable advice to make the most of this season of giving.
Check out our full Expert Connexions episode all about nonprofit marketing on Giving Tuesday – or if you just need the highlights to get yourself started, read on!
1. It’s Never Too Late
Whether you’re days or hours away, there’s still time to put a plan into action. Start by connecting with your community. Reach out to loyal supporters, regular donors, and volunteers—ask them to share your mission through word of mouth, social media, or in-person outreach. Even simple steps like printing flyers or sharing QR codes at local businesses can make a big difference.
Remember, a genuine and transparent message resonates. If you’re short on time, a heartfelt post like, “We’ve been so busy serving our community that Giving Tuesday snuck up on us! We’d love your support today,” can go a long way. Pair it with an ask for engagement—comments, shares, and tags—to boost visibility.
2. Leverage Social Media Wisely
Consistency and urgency are key. Ideally, post 3-5 times a week in the lead-up, then ramp up to daily posts as Giving Tuesday approaches. But don’t stress if you’re starting late! The right mix of transparency, gratitude, and clear calls to action can still create a significant impact.
Interactive elements like user-generated content, tagging partners, and using relevant hashtags help extend your reach. And don’t forget about your “brand ambassadors”—whether they’re board members, volunteers, or donors, their voices add authenticity to your mission.
3. Tell Stories That Inspire Action
Data and goals are important, but stories create emotional connections. Showcase real-life examples of how donations make a difference. Whether it’s through videos, testimonials, or photos, let people see the impact of their contributions. Share updates throughout the day to keep the momentum going and ensure donors feel connected to your mission.
4. The Power of Small Donations
Don’t underestimate the value of micro-donations. Many donors feel they need to give large amounts to make a difference, but even $5 or $10 can add up quickly. Campaigns centered on small, attainable goals can engage a wider audience. Be specific and let people know how even the smallest contribution supports your cause.
5. Follow-Up Matters
Planning doesn’t end on Giving Tuesday. Follow up with your donors and community to show them the results of their generosity. Share updates on where their dollars are going and the ongoing impact of their support. Whether through social media, emails, or even printed materials, staying in touch helps build long-term relationships.
As we celebrate Giving Tuesday, we’d like to give a special shout-out to some incredible nonprofit organizations making a difference in our community. If you’re looking for a place to donate, consider supporting these incredible nonprofits. And be sure to watch their Expert Connexions feature for even more inspiring content!
- Fund a Life | Giving Tuesday: Igniting a Spark of Hope
- Greater Lansing Care Foundation | Caring for Caregivers: Greater Lansing Care Foundation
- The Davies Project | Breaking Barriers: Solving the Transportation Crisis for Ill Children
- Catholic Charities of Ingham, Eaton, and Clinton Counties | Nonprofit Advice for the Year End Push
- It’s a Breast Thing | Mission Control, from mConnexions’ agency partner Uno Deuce Multimedia
- Todd Martin Youth Leadership | Learning to Serve: in Tennis and Beyond and Game Changer: Transforming Kids One Serve at a Time
- ePIFanyNow! | Fueling Your Passion The Power Within
- T.W.I.G.S. | Making a Living with Extraordinary Acts of Kindness
Each of these organizations exemplifies the spirit of Giving Tuesday and would be grateful for your support.
For more nonprofit strategies, check out this episode of Expert Connexions and our nonprofit strategies blog on our website. And if your team needs a little more support, connect with us today!
Together, let’s make this Giving Tuesday the best one yet!