MARKETING BLOG
Resources From the Creative Minds at mConnexions
mC Offers Two Talks at Upcoming MI MOB Marketing Summit
Learn from the best marketing bosses in mid-Michigan at the MI MOB Marketing Summit! 1 Day | 5 Topics | 17 Presentations MI MOB (Marketing Outstanding Businesses) Marketing Summit Friday, May 6th Royal Scot Banquet [...]
Convert Customers Through the Buyer Journey with Content
Growing your business requires selling your products and services. The sale starts long before you talk to any customer though. The buyer’s journey, also called the customer lifecycle, describes a buyer’s [...]
Do Lead Magnets Really Work? How to Create a Successful Sales Pipeline
We’ve all heard the saying that you get more flies with honey than with vinegar, and this mantra can be related to your marketing in a major way! Gathering contact information to build your customer [...]
Sales Is a Five Letter Word You Need to Learn
Sales is a skill set. It’s incredibly important for professionals to learn, even though – especially even – you’re not in sales. Knowing how to sell, is really about knowing how to listen and how [...]
Virtual Training: How To Network In A Hybrid Environment
The days networking at big events may eventually come back — slowly and with some shifts. But it’s not happening tomorrow. We’ve all learned over the last nearly two years, that our virtual relationship-building skills [...]
Strategic Plan or Business Plan: Which Do You Need?
The beginning of the year brings an opportunity for reflection and growth. Businesses of all sizes take the first quarter to assess what is working and set plans for success moving [...]
Overwhelmed by Strategic Planning? Take It Back to the Basics
Fellow strategic planners will sing in unison that first quarter is our favorite. We’re in our happy place making plans, building out a new vision, and focusing on how to execute strategy. This time of [...]
Top Marketing & Sales Trends to Follow in 2022
New year, new you, new marketing & sales trends! Join us in saying ‘so long’ to 2021 by getting a jump start on these top marketing and sales trends for 2022. [...]
Help Your Favorite Nonprofit Win a Free Video & Marketing Strategy Session on Giving Tuesday!
They give back all year long, supporting our community and those most in need... This Giving Tuesday, it's our turn to pay it forward with a special gift for a Lansing-area nonprofit! First comes Thanksgiving, [...]
7 Tips to Get Started with Instagram & Facebook Reels
Reels just got REAL! Think you can avoid using Reels for your business marketing? Mark Zuckerberg made it clear: if you want engaged followers on Instagram, Facebook (which is going Meta!), TikTok, and even now [...]