The last few months have brought unprecedented damage to Main Street America, putting…
What’s in a name? When we’re talking…
You’ve likely heard the term before: thought leadership. But don’t be fooled - this popular phrase is so much more than another trendy buzzword. Thought leadership is a critical component of successful marketing, not only to establish you as an expert and authority within your industry, but also to build and strengthen your brand. As a thought leader, you can effectively engage others, change perceptions, and even create a following. This trusted following will become a base of loyal customers that will provide an element of credibility and a depth of understanding for the rest of your marketing efforts. In other words, thought leadership is the building block for any successful, authentic marketing campaign.
As the weather warms up and the days become longer, most of us want to ditch the office early to spend time in the sun. Before you fall victim to summertime procrastination, consider this: you could use this time instead to get ahead, while your competition takes a break. This doesn’t mean that you have to miss out on summer fun. If you use your time efficiently, you’ll enjoy the summer more — knowing that your business is on track.
As we head into Q3, now is the perfect time to run a progress report on your business. What’s working, and what needs to be tossed?
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In 2015, Matthew Tyson of The Huffington Post wrote that millennials, "are not moved by flashy ads, big promises, and the ‘wow’ factor. They want authentic messages, authentic brands, and authentic interactions.”
Four years later, millennials have maintained huge buying power. They crave emotional connections and will look for this connection when deciding between brands. This is why a focus on authenticity in design is a top marketing trend for 2019, and is an important addition to our marketing trends video series.
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It's 2019 and the "new" year is in full swing. The weather is finally warming up, the sun is shining, and your businesses might be thinking about new beginnings. Spring is the perfect time to take on new challenges and embrace opportunities to grow your business. In fact, it's a great time to look at the goals you set for 2019, evaluate your progress, and determine how the latest trends in digital marketing can help you reach new customers, land new sales, and make a big impact in the coming months.
Algorithm is the intimidating concept that we all love to hate! It seems that every time we adjust our strategy, another social media platform is making changes to its algorithm. But like it or not, we have to play by the rules for each platform. As much as we hate to admit it, well-written content is not always enough. Social media trends are constantly changing, as are the algorithms that determine everything from the best times of the day to post, to who really gets to see your content. You can’t win if you don’t play by the rules, so in this blog, we’ll look at key trends and algorithm changes for Facebook and Instagram, and explore how to use analytics to improve your strategy.
After meeting someone for the first time, have you ever said how great it is to finally put a face to the name? Just as those encounters create a personal relationship, we are going to help you put a “face” to your name on social media, by offering tips on how to build your brand online.
2019 is here — a new year, new challenges, new opportunities for growth, and a whole new set of digital marketing trends!
To help your business prepare for what the new year might bring, we’ve put together a walk-through of some up-and-coming trends that you can expect to make a strong statement in 2019.We love hearing stories from entrepreneurs on how they got their start. Some grow up dreaming of owning a business. Some spread their wings later in life, in search of freedom and flexibility. And some start out in their mom’s high heels and “reporter” trench coat!
“My mom would tell you that even as a little kid, I was walking around in her high heels and trench coat, out there reporting on the news in our backyard!” said Julie Holton, Principal Strategist + Owner of mConnexions. “But, there is freedom and flexibility in what I am doing now. I am able to pick and choose whose stories I am telling, and I am able to get creative in how I tell those stories… I think it is always something that is going to be part of what I do, and I am just excited to be able to do that for clients and business that are in some way giving back.”
Watch the full video of Julie sharing our mC story with Paul Schmidt of UnoDeuce Multimedia here: