We’ve all heard the age-old adage, money can’t buy happiness. Yet, we seem to always be in pursuit of both: money and happiness.
Cold, hard cash means we can buy bigger, better, and more. We try to keep up with the Joneses and the Kardashians. We expect earnings to grow, profits to rise, and productivity to soar. All, in the quest to make a buck.
And yet, for all the times we each say, ‘money isn’t everything’, there may actually be something to it. Could money actually buy happiness?
You want to grow your brand and build name recognition for your business. But you don’t have much of a budget and just getting started gives you anxiety. Does this sound familiar? We get it!
Marketing yourself or your business can seem like an overwhelming feat – like one that only big businesses can afford to do. Here’s the good news: You don’t need a lot of money to build your online presence – especially when using social media. You need the right strategy and you need time. Yes, we know, time is money, so we’ll walk you through how to build that strategy so that you’re investing your time wisely.
ABC is scrambling following Roseanne Barr’s racist tweet about a President Obama adviser -- and we should all be taking notes on how companies deal with crisis communications. The star's tweet led to the eventual cancellation of the show, which generated $45 million for the network in the most recent TV season, according to Kantar Media.
The cancellation means a huge loss in revenue for the network, but some could argue that not cancelling the show and dealing with advertising fallout - and more - would have been much more costly to the network's brand.
Branding is perhaps one of the least sexy digital marketing topics to talk about -- because it doesn’t have all the bells and whistles that come with other digital marketing
For those who may face an uphill internal battle to support marketing efforts, it can often be hard to sell to your company execs on investing time and money into branding because it can be so difficult to measure a return on investment.
Another week, another social media algorithm change! It seems every time we adjust our strategy, another social media platform is making changes to its code.
Do you have an expertise in a unique niche? Want to get your story out there to make a difference? Looking for local media attention to grow your business?
How well do you know your customers? Here’s the bigger question – how…
If content is king, then video remains the supreme ruler on Facebook. The social media platform made waves with its announcement early this year that it was putting a new emphasis on meaningful social interactions. The recent changes to Facebook’s newsfeed algorithm are designed to better help people connect with other people, which means brands and publishers are taking a back seat to content from friends and family.
Are your Facebook posts taking a hit from algorithm changes? You are not…
Whether you’re launching an email marketing strategy for the first time or just want to improve your existing technique, here are our top five tips to make your email campaigns more effective.