Have you ever received an email that was just so "you" you couldn't believe it? Whether it was filled with the perfect books to read on your upcoming vacation, or the best outfits for your summer full of weddings, it’s likely that you happily clicked the "browse now" or "get this" button. That's a highly targeted, automated email, and it's part of our next trend to watch in 2019.
In 2015, Matthew Tyson of The Huffington Post wrote that millennials, "are not moved by flashy ads, big promises, and the ‘wow’ factor. They want authentic messages, authentic brands, and authentic interactions.”
Four years later, millennials have maintained huge buying power. They crave emotional connections and will look for this connection when deciding between brands. This is why a focus on authenticity in design is a top marketing trend for 2019, and is an important addition to our marketing trends video series.
It's 2019 and the "new" year is in full swing. The weather is finally warming up, the sun is shining, and your businesses might be thinking about new beginnings. Spring is the perfect time to take on new challenges and embrace opportunities to grow your business. In fact, it's a great time to look at the goals you set for 2019, evaluate your progress, and determine how the latest trends in digital marketing can help you reach new customers, land new sales, and make a big impact in the coming months.
Join us for a free live webinar designed to help you move the needle forward.
Algorithm is the intimidating concept that we all love to hate! It seems that every time we adjust our strategy, another social media platform is making changes to its algorithm. But like it or not, we have to play by the rules for each platform. As much as we hate to admit it, well-written content is not always enough. Social media trends are constantly changing, as are the algorithms that determine everything from the best times of the day to post, to who really gets to see your content. You can’t win if you don’t play by the rules, so in this blog, we’ll look at key trends and algorithm changes for Facebook and Instagram, and explore how to use analytics to improve your strategy.
After meeting someone for the first time, have you ever said how great it is to finally put a face to the name? Just as those encounters create a personal relationship, we are going to help you put a “face” to your name on social media, by offering tips on how to build your brand online.