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You’ve likely heard the term before: thought leadership. But don’t be fooled - this popular phrase is so much more than another trendy buzzword. Thought leadership is a critical component of successful marketing, not only to establish you as an expert and authority within your industry, but also to build and strengthen your brand. As a thought leader, you can effectively engage others, change perceptions, and even create a following. This trusted following will become a base of loyal customers that will provide an element of credibility and a depth of understanding for the rest of your marketing efforts. In other words, thought leadership is the building block for any successful, authentic marketing campaign.
As the weather warms up and the days become longer, most of us want to ditch the office early to spend time in the sun. Before you fall victim to summertime procrastination, consider this: you could use this time instead to get ahead, while your competition takes a break. This doesn’t mean that you have to miss out on summer fun. If you use your time efficiently, you’ll enjoy the summer more — knowing that your business is on track.
As we head into Q3, now is the perfect time to run a progress report on your business. What’s working, and what needs to be tossed?
Imagine that someone shows you a list of words for a few moments. A little while later, after going about your day, spending time at work, dialing numbers on the phone, and talking to friends, kids, or coworkers, you're asked to remember the words from that list. How many would you remember? Chances are, you MIGHT remember a few.
But say you're told an interesting story. Maybe it's the story of a boy who is mistreated by his aunt and uncle, lives under the stairs, and then finds out he's a wizard. Later, after going about your day, you're asked to remember details about that story. Where was his scar located? What was the boy's name? Who told him he was a wizard? Most likely, you're going to remember these details.
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There is one key component to a successful marketing campaign — solid content. Some businesses prefer traditional outbound marketing campaigns such as advertisements while other businesses utilize blogs or e-newsletters to promote their brands. One thing is certain however, correctly curating your content on your preferred platform can be beneficial and delivering at a balanced pace is often preferred by consumers because it doesn’t come off as intrusive or product-pushing.
In this video, mConnexons CEO + Principal Strategist, Julie Holton talks about how to create quality content.
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Social media plays an essential part in many of our lives on a daily basis. According to Forbes, “As of January 2018, there are 4.02 billion internet users around the globe – that’s 53% of the world’s total population.” Of those users, 3.2 billion, or 42% of the population are active social media users.
These same users develop into consumers, using these platforms as a source for information and products. Understanding the true power of social media marketing is essential to a successful marketing strategy and every business owner and brand marketer should offer a variety of ways to organically reach these consumers. In a world of data and algorithms – social media marketing is the true power and that is why social media marketing is a top marketing trend for 2019 and an important part of our marketing trends video series.
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When it comes to writing trends, we have two big buzzwords for you: Humanize and Alexa. While these may seem like opposite trends, more and more businesses are finding out how vital relatability and accessibility are to increasing your client base and creating lasting customer loyalty. That’s why humanizing your content and utilizing voice search are part of our digital marketing trends to watch in 2019.